Demand Generation Specialist for B2B Digital Marketing Agency (Remote)

Wanted: Demand Generation Specialist for B2B Digital Marketing Agency (Remote)

Do you get excited about helping B2B SaaS companies achieve predictable growth with your mastery of developing, executing and analyzing marketing campaigns that drive engagement and acquisition for B2B clients? 

We’re looking for you – a proven Demand Generation Specialist for B2B SaaS that’s both experienced and excited by driving continuous improvement of a well-oiled department. 

Does the idea of working in a company with a team of true believers, obsessively results-focused, open-minded action takers, and people who are always in it to win it, excite you?

We are a remote-first team that's known to be a trusted advisor to B2B Technology & SaaS Companies who want to grow faster.

Our mission at Powered by Search is to help B2B SaaS companies become unstoppable. We do this by growing and scaling their demos, trials, and sales on demand with the world’s best demand generation talent and playbook, the Predictable Growth Method.

To be successful you’ll bring your experience managing demand generation programs, from identifying the best channels and tactics to reach target audiences, to executing activities and measuring impact.

About you:

• You’re a problem solver and strategic thinker who is resourceful.
• Your co-workers see you as a roll-up-your-sleeves and ‘get it done’ person.
• Know that following a proven process (whether yours or not) is the most predictable way to reliably hit your goals.
• Are naturally curious about technology, software as a service, and B2B businesses. 
• Your friends and parents say you’re a good listener. 
• Figure out how to fix the problem instead of who to blame. Complaining is not in your nature.
• Take 100% accountability for your wins and losses.
• Command authority naturally as a facilitator of conversations.
• Say what you’re thinking and are objective with your feedback, seeking the truth in every conversation.
• You enjoy collaborating with cross-functional teams, including Sales, Paid Media, and SEO to ensure alignment and deliver integrated campaigns that resonate with our audiences.
• You’re a data driven marketer who is passionate about using insights to inform and optimize campaigns.

About us:

• We believe that the internet holds new possibilities for people and their companies.
• And we care more about your values and intelligence than your experience.
• Are committed to creating a team dynamic that creates empowerment rather than entitlement.
• Are one of the few independent digital strategy agencies globally with deep subject matter expertise in B2B and SaaS Marketing.
• Specialize in SEO, Paid Media, Facebook Ads, and Content Strategy and Marketing Automation including being a Google Premier Partner, Facebook Marketing Partner, Bing Ads Premier Partner, and Hubspot Gold Partner.
• We really care about our team. We are rated 4.7/5 Glassdoor Rating with a 96% approval rating.

This role has enormous exposure and will amplify your career. You’ll speak with high-level decision-makers from some of the largest B2B SaaS companies in the world! Taking on these new challenges however will not be a solo job, you will be following the lead of incredible mentors, we promise you will grow, learn, and make a difference.

Your Responsibilities: 

• Retain and grow a portfolio of B2B SaaS clients through ongoing relationship nurturing and strategic hands-on management of demand generations campaigns with tools like HubSpot and Salesforce (wider knowledge of marketing operations ecosystems preferred).
• Support and protect the Director Demand Generation to achieve the company's long-term goals by consistently delivering WOW results for our clients.
• Be responsible for a portfolio of client accounts, including aspects of strategy, planning, client management, optimization, and reporting.
• Set, communicate, and regularly manage expectations with clients.
• Deliver impactful marketing results through smart decision making and day-to-day campaign management while effectively communicating that value upward to the client.
• Plan, organize and execute multiple ongoing initiatives in a timely and transparent manner.
• Be responsible for suggestions on improvement on acquisition, nurturing, sales optimization and LTV optimization.
• Understand/Follow PBS’ Predictable Growth Methodology
• Deliver energetic and expert presentations to Executives & in-house marketers  
• Exercise thoughtful persistence with follow-ups
• Excellent written and verbal skills; a great communicator in every medium 
• Personally drive email nurture campaigns and initiate scaled ABM programs
• Report on campaign impact, including pipeline generation, conversion rates, and ROI
• Stay up-to-date on industry trends, best practices, and emerging technologies to drive innovation and continuous improvement

Expected Results: 

• Be a strategic partner for our clients. Managing client relationships and performance for a portfolio of 4-5 B2B SaaS companies.
• Optimize demand generation initiatives across all channels, writing and split testing ad copy, contributing to the landing page and website copy and recommending solutions to improve client’s inbound marketing funnel, analytics and attribution,and post-conversion marketing and revenue operations contribution to pipeline.
• Consult on Demand Generation strategies and tactics for our B2B SaaS Clients including email campaign strategies, trial/demo acquisition funnel, and identifying content opportunities based on client’s personas.
• Drive qualified MQLs for a portfolio of clients to support their sales funnel growth against targets

Perks & Benefits

• This role is Remote (servicing clients primarily in EST/CST/PST).
• We offer competitive compensation and quarterly bonuses.
• You do not need to become a manager in the company to move up in compensation and role/title.
• Comprehensive health, dental, and eye care (for Canadian employees)
• 5 weeks paid time off (for everyone!)
• Casual dress code
• Paid training (school, events, conferences)

What to Expect When You Apply

1. You'll immediately hear back from us with an invitation to complete a short (and fun!) introductory video to showcase how you show up on video. 
2. You’ll also be asked to complete a DISC assessment that will help us understand your personality and selling style.
3. If we feel like there’s a fit, a member of our team will be in touch to schedule a 15-minute Zoom video call. This is so we can learn more about your interest in the role, answer any of your questions, and discuss next steps for additional interviews with the team.

At Powered by Search, we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. 

Diversity of thought and skills combined with passion is a key to innovation and excellence. We encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.