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SEO - Digital PR / Off-Page Strategist

Wanted: SEO - Digital PR Strategists (Remote OK)

Do you want to work with David instead of Goliath? Are you an entrepreneur in a marketer's body? Would rather come to work excited every single day?

Does the idea of working in a company with a team of true believers, obsessively results-focused, open-minded action takers, and people who are always in it to win it, excite you?


  • Are fascinated and have shown demonstrated results with building and nurturing meaningful relationships to benefit SEO performance.
  • Are passionate about link building!
  • Figure out how to fix the problem instead of who to blame.
  • Take 100% accountability for your wins and losses. You paid for your own stuff as a teenager.
  • Command authority naturally and have a track record of reducing pressure, noise, and overwhelm.
  • Say what you’re thinking and are objective with your feedback.
  • Have a career history of success, working in the trenches, and delivering WOW results for your team and clients consistently.


  • We believe that the internet holds new possibilities for people and their companies.
  • Work to pioneer and uplift the standard of digital marketing and advertising we all experience.
  • Care more about your values and intelligence than your experience.
  • Are committed to creating a team dynamic that creates empowerment rather than entitlement.
  • Are one of the few independent digital strategy agencies in Canada with deep subject matter expertise in Search Marketing including being a Google Premier Partner, Facebook Marketing Partner, Bing Ads Premier Partner, and Hubspot Gold Partner.
  • We really care about our team. We're rated 4.6/5 Glassdoor Rating with a 96% approval rating.

Our Core Values

  1. Give a Sh!t
  2. Always Be in It To Win It
  3. Be Obsessed with Serving Others
  4. Practice a Growth Mindset
  5. When We Fail, We Don’t Lose the Lesson  

The Opportunity

The mission of the Digital PR Strategist is to support and protect the Director of SEO to achieve the company’s goals and gain more momentum by delivering WOW results for our clients.

The Digital PR Strategist role demands an individual with exceptional soft skills, strategic, analytics, organizational, communication, and interpersonal qualities.

They must have already demonstrated success in delivering exceptional SEO performance through prospecting, outreach, and building relationships for large, complex websites (more than 10,000 pages) with relevant and authoritative backlink partners.

This individual is responsible for being the Subject Matter Expert for a portfolio of client accounts, including aspects of strategy, planning, management, optimization, and reporting. 

Expected Outcomes

Reporting to the Associate Director of SEO, you will be expected to:

  • Earn up to 50 high quality and relevant backlinks for your portfolio of clients on a monthly basis to improve visibility and revenue from organic search.
  • Drive >15% organic ranking increases across all clients on a quarterly basis by executing on Powered by Search's Digital PR strategies.
  • Deliverables are consistently on time, high quality, and aligned to client goals.

This role isn't a fit for you if...

  • You have difficulty thinking strategically, and cannot communicate your ideas with ease.
  • You aren't able to interpret data critically and craft a story around it.
  • You aren't a self-starter who is resourceful and finds solutions to problems independently.
  • You are fast-paced, but miss details because you think it's better to get it done than to get it right.
  • You get overwhelmed easily when handling multiple objectives simultaneously under tight timelines.
  • You feel restricted and cannot thrive when working within a system of existing standards.
  • You feel like you're always fighting fires and cannot get the time and focus to create strategic outcomes.

You’ll know you are right for this amazing opportunity if you have:

  • At least 2 years of experience in a Sales or PR role, or at least 3 years of experience in a digital marketing role.
  • Demonstrated ability to build and grow relationships with performance targets.
  • Experience with SEO & Digital PR / Off-Page implementation for acquiring backlinks, including prospecting, outreach, and relationship building.
  • Expert knowledge of advanced Google search operators.
  • Knowledge and practice with effective Digital PR and link building strategies to earn authoritative backlinks for Fortune-1000 clients.
  • Familiarity with Google Analytics or similar platforms.

Some competencies you’ll need to have:

  • Digital Marketing Fundamentals: You have intermediate and applied knowledge in SEO, especially Off-Page and link building.
  • Critical Thinking: Your actions are proactive. You are able to visualize success and deliberately work towards the end goal by following high impact strategies.
  • Project Management: You are in control of your time and manage it effectively. Meetings are on-time and prepared. Your deliverables are on-time and require little-to-no rework.
  • Reporting & Analytics: You are an analytical thinker that is able to tell a story with data to create reports that are easy for clients to understand. You are Google Analytics certified and able to configure goals, custom reports, and basic dashboards.
  • Communication: You communicate your thoughts with ease, clarity, and empathy in written and verbal forms. You consistently practice upward reporting.

Why You'll Want to Work Here

We earn our talent. This role will give you the opportunity to maximize:

  • Fit — We will over-communicate fit through feedback and alignment with where the company is going, and share exactly how you are helping improve the bottom line.
  • Family — We know family is important and will be flexible so you can be present and live a well-integrated life. 
  • Freedom — We will give you ample freedom to make decisions, and will not micromanage you.
  • Fortune — If you accomplish your objectives, you will grow in compensation and responsibility over the next five years.
  • Fun — We like to have a lot of fun around here. We think you will find this is a culture you will really enjoy.

We walk our talk.

We really care about our team. We’re rated 4.6/5 on Glassdoor with a 96% approval rating.

We don’t tolerate mediocrity. The only way we know is to always be in it to win it.

If you thrive in a “work hard, play hard” environment, then you’ll love working at Powered by Search.

Perks & Benefits

  • This role is Remote OK (within Canada)
  • We offer competitive compensation and quarterly bonuses
  • You do not need to become a manager in the company to move up in compensation and role/title.
  • Comprehensive health, dental, and eye care
  • Flexible Hours (with work from home days and summer hours)
  • 5 Weeks paid time off (for everyone!)
  • Casual dress code
  • Paid social outings & events
  • Paid training (school, events, conferences)

Unless you are a proven SEO & Digital PR Expert that loves to develop relationships and build backlinks, this isn't going to be the right role for you.

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