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Senior Paid Media Strategist

Hi there!

Thanks for your interest in Powered by Search. We are currently looking for a first-class Senior Paid Media Strategist, is that you?

Before you say yes, ask yourself:

  • Are you strategic, analytical, and communicate your ideas with ease?
  • Can you interpret data critically and craft a story around it?
  • Are you a confident and reserved self-starter that can quickly solve problems independently?
  • Are you fast-paced, yet thorough and accurate with your work?
  • Are you able to handle multiple objectives simultaneously under a tight timeline & deliver impactful results?
  • Do you thrive when working within a system of existing standards?
  • Can you separate what needs to be done from what can be done by focusing on the 20% of activities that generate 80% of the results?

You’ll know you are right for this amazing opportunity if you have:

  • At least 4 years of experience managing multiple ad campaigns, accounts and clients simultaneously.
  • Experience managing large single-account monthly budgets of $200,000 and greater for Fortune-1000 businesses.
  • Demonstrated ability to drive maximum performance for paid media campaigns.
  • Expertise with Google AdWords, Bing Ads, Facebook ads, LinkedIn ads and remarketing platforms such as AdRoll and Perfect Audience.
  • Expertise with Google Analytics, Adobe Analytics, and call tracking platforms.
  • Experience with ad copywriting, and advanced conversion rate optimization methodologies for landing pages.

Some competencies you’ll need to have:

 

  • Digital Marketing Fundamentals: You are certified in Google AdWords, Google Analytics, Facebook Blueprint, and HubSpot.
  • Critical Thinking: You are able to synthesize and execute on 80/20 strategies in your role. You think holistically and understand how your actions impact other areas of the organization.
  • Project Management: Large and complex projects are kept organized, within scope, and on-time. You are able to proactively resolve project risks and expertly handle objections.
  • Reporting & Analytics: You are able to create advanced custom reports and dashboards in Google Analytics & Adobe Analytics. You are adept at using RegEx, APIs, and scripting to suit any customized reporting needs that come your way.
  • Communication: You are able to communicate complex data in a simple manner and craft a story around it to lead to business insights. You have strong presentation skills and are comfortable speaking in front of small audiences.

Results you’ll be expected to drive:

Reporting to the Associate Director of Paid Media, you will be expected to:

  • Drive >15% in conversions for all clients on a quarterly basis by executing, developing and innovating on Powered by Search's systems for search, display, and remarketing in Google AdWords, Bing Ads, Facebook, & LinkedIn.
  • Drive >15% decrease in CPA for all clients on a quarterly basis by executing, developing and innovating on Powered by Search's systems for search, display, and remarketing in Google AdWords, Bing Ads, Facebook, & LinkedIn.
  • Deliverables are consistently on time, high quality, and aligned to client goals.

Now that you know a little bit more about the role, here is why working with us is a competitive opportunity:

  • People join Powered by Search because they want to belong to a team that is winning and growing. We are the fastest growing digital marketing agency in Canada, and serve some of the biggest brands worldwide. We also plan to triple in growth over the next 3 years.
  • We’re home to the brightest and smartest marketers in Toronto. If you get hired at Powered by Search it’s because you are amazing at what you do. Powered by Search employees are digital marketing thought-leaders. We run regular meetups, conferences, webinars, and publish value-packed content.  
  • People join Powered by Search because they want to work in our amazing space.  Powered by Search’s office is a stunning open concept brick and beam space that is conveniently located across from the Eaton Centre on Yonge St. making it super easy to get to. When you walk into Powered by Search’s office, you’ll feel the buzz from our fun and energetic space.

If you thrive in a “work hard, play hard” environment, then you’ll love working at Powered by Search.

Perks & Benefits

We’re not trying to brag, but there are few places that offer as many perks and benefits as Powered by Search does.  

To highlight a few:

  • We offer the most competitive salaries
  • Comprehensive health, dental, and eye care
  • Flexible Hours (with work from home days and summer hours)
  • 5 Weeks paid vacation (for everyone!)
  • Spot bonuses every quarter
  • Casual dress code
  • Paid social outings & events
  • Paid training (school, events, conferences)

If the above got you excited (and we mean, like, really REALLY excited) then we definitely want to hear from you!

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