Content Promotion & Backlink Strategy Lead (Remote Worldwide)

Ready to help B2B SaaS companies break through the content visibility barrier?

96% of content published gets 0 traffic - your link building expertise will change that.

If you're passionate about strategic backlink acquisition, data-driven outreach campaigns, and turning content into a ranking powerhouse, we want to talk to you.

We're looking for an SEO Link Building Strategist who can transform content into a pipeline-generating engine through methodical link building strategies and targeted outreach campaigns.

Our Mission at Powered by Search

We are on a mission to be the best in the world at SaaS marketing — doing work we love, with people we like, how we want. As trusted advisors to the world's fastest-growing B2B SaaS and tech companies, we're rated 5/5 ★★★★★ on Glassdoor, with 99% of our team recommending us to peers.

The Opportunity

As a trusted advisor to the world's fastest-growing B2B SaaS companies, you'll have the freedom to:

• Design and implement comprehensive backlink acquisition strategies that deliver measurable organic traffic and revenue impact
• Build targeted outreach campaigns to secure high-quality, topically relevant backlinks
• Create data-driven roadmaps to improve domain authority, close link gaps, and boost organic rankings
• Own the end-to-end content promotion process from initial analysis, to strategy to managing a dedicated team of link prospectors and outreach managers all the way to backlink acquisition
• Work together with our SEO team to create and develop holistic client strategies for maximum results.

Core Responsibilities

Strategic Link Building Leadership (40%)

• Manage and mentor a team of link prospectors and outreach specialists
• Lead backlink strategy planning for 4-5 enterprise B2B SaaS client accounts
• Drive campaign development based on competitive link gap analysis
• Set and monitor link acquisition KPIs and quality standards
• Ensure consistent outreach quality and communication across all accounts

Technical SEO & Link Analysis (30%)

• Perform comprehensive backlink audits to identify link gaps and opportunities
• Analyze topical relevance patterns to determine ideal link types and anchor text
• Develop and optimize strategic outreach templates and processes
• Guide technical implementation of advanced link building tactics
• Build scalable systems for link prospecting and quality assessment

Client Success & Reporting (30%)

• Manage and grow a portfolio of 3-5 enterprise B2B SaaS clients
• Present link acquisition performance metrics tied to organic traffic growth
• Lead strategic planning sessions and quarterly business reviews
• Proactively identify and communicate link building opportunities

You're Our Ideal Candidate If You:

• Excel at analyzing link profile gaps and creating targeted backlink acquisition strategies
• Have a proven track record of securing high-quality backlinks through white hat methods
• Understand the nuances of link quality beyond Domain Authority (topical relevance, page authority, anchor text optimization)
• Get energized by analyzing backlink data and finding quick-win opportunities
• Love optimizing link building processes and creating scalable outreach systems
• Stay ahead of SEO trends and Google's evolving link evaluation algorithms

Required Experience

• 3+ years of technical SEO experience with at least 2 years focused specifically on link building
• Proven track record of securing high-quality backlinks through white hat outreach methods
• Experience with link gap analysis, competitor backlink profiling, and topical relevance assessment
• Strong understanding of technical SEO factors and how backlinks influence rankings
• Experience with SEO tools like Ahrefs, Semrush, or Majestic for backlink analysis
• Deep knowledge of search intent and how content promotion affects organic rankings
• Track record of driving measurable traffic and ranking improvements through strategic link acquisition
• Demonstrated ability to manage multiple enterprise client relationships effectively

Why Join Powered by Search?

• Drive results without the typical agency constraints
• Work with premium B2B SaaS clients who respect SEO expertise
• Join a team with 3+ year average tenure and 70+ NPS
• Advance your career without becoming purely managerial
• Learn from top 1% SaaS marketing experts

Core Values

• Give a Sh!t
• Always Be in It To Win It
• Be Obsessed with Serving Others
• Practice a Growth Mindset
• When We Fail, We Don't Lose the Lesson

Benefits & Compensation

• Competitive base salary + quarterly performance bonuses
• 5 weeks paid time off
• Flexible remote work (4-hour overlap with Americas time zones)
• Comprehensive health benefits for Canadian residents
• Regular in-person team meetups and annual retreat
• Weekly 1:1 coaching and professional development
• Work directly with clients (no account managers)

Your Growth Trajectory

At Powered by Search, one year of growth equals 3-4 years elsewhere. You'll have direct client access, strategic autonomy, and the support of world-class SaaS marketing experts.

Ready to level up your impact in B2B SEO and link building? Join the team that's transforming how B2B SaaS companies approach organic growth.